100 Years of Hijab Fashion in 1 Minute (MENA/Asia)


Today’s industry is quickly catching onto the modest fashion trend, but the hijab is much more than a fad. While more and more businesses are seeing it as a lucrative commodity, the headscarf is a religious garment just as much as a political one. For generations, it has been a powerful symbol of Muslim women’s defiance against the male gaze, colonialism, and Islamophobia as we know it today. It’s also become a politicized garment that represents Muslim women’s control and autonomy, and has been at the center of a tug-of-war between governments and the people for its reclamation. We made a video focusing on the hijab in the most controversial region in the world to reinsert the nuance of the hijab’s history, strength, and tension into today’s fad headlines.