By In today’s world, conscious consumption isn’t just a trend — it’s a powerful movement. As Muslim women of color, we understand the importance of supporting businesses that reflect our values, heritage, and the communities we belong to. That’s why, it’s about time that we’ve turned our spotlight to a region rich in culture, entrepreneurial spirit, and resistance in the face of a heart-wrenching genocide: Sudan. From ground-breaking fashion lines and jewels to gourmet food ventures, Sudanese-owned businesses are speaking volumes about quality and elegance while staying connected to our roots.
Supporting Sudanese-owned businesses is more than just adding items to a shopping cart; it’s a statement about uplifting the essence of the Sudanese heritage and bringing the Sudanese voices to the forefront. It’s a way of acknowledging and recognizing the rich cultural heritage and the incredible perseverance of the people of Sudan who continue to create beauty in the face of unprecedented plights.
To add some standout Sudanese-owned businesses to your radar, check out these top nine picks you need to know about.
1. NK Jewellery
Ever wondered where you can get elegance with a twist? NK Jewellery by Nawar Kamal is where each piece is a stunning mix of originality and Sudanese vibes!
2. KultrShop
What’s better than fresh streetwear vibes? Explore KultrShop, where fashion, music, and art collide — seriously, you’ve gotta see this!
3. Dalageen
Who doesn’t want a wardrobe that vibes with their soul? Get ready to own your style with Dalageen and turn twice the heads!
4. Sudaniya Organics
Leave toxic ingredients at the door and add some sauce to your skincare and haircare with Sudaniya Organics. Plus, every purchase supports community empowerment!
5. Roots by Rana
Connecting with our roots hits home with Roots By Rana’s dope necklaces. They’re high-quality and totally chic — perfect for showing off who you really are!
6. Sambuxa NYC
Craving mouth-watering delicacies straight from Khartoum? Sambuxa NYC serves up specialties that’ll transport you. If you’re in NYC, this spot is a must-try!
7. One Day Closer
Level up your sparkle with these Islamic-inspired stationery, planners, and organization tools from One Day Closer by Alaa. Perfect for keeping your desk minimal and meaningful!
8. Huda Hashim
Mixing different Sudanese textures is no easy feat but Huda Hashim begs to differ as she paints stories that words can’t tell with marvelous art that knows no bounds!
9. Elrayah
Nothing beats the vibe of rocking your heritage! Elrayah’s streetwear prints scream Sudan with a mic drop!
As we boycott businesses that support the genocides around the world and invest in those that align with our values, supporting Sudanese-owned brands is more imperative than ever before. It’s a way for us to support their families and communities back home in Sudan and around the world.
Be sure to stay informed about Sudan, and amplify the voices that are trying to pass the threshold of shadowbanning and algorithms just to get the world to know about the ongoing genocide and mass displacements happening there. Every form of support counts and has the power to ignite meaningful change.
What are other Sudanese-owned businesses that our communities should know about? Slide into our DMs on X (formerly Twitter) and Instagram and let us know!