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Muslim Blogger Maria Alia Featured in New Pandora Ad Campaign

Muslim Blogger Maria Alia Featured in New Pandora Ad Campaign

Hijabi blogger Maria Alia announced via Instagram and Snapchat her part in a new Pandora ad campaign.

“Craft of You,” the jewelry company’s campaign, features Alia in her usual chic turban hijab style, behind the wheel of a ’92 Saab. On her hand are Pandora rings and bracelets. Peeking out of her hijab, an earring.

Back in January, Alia was in Cape Town, South Africa, hinting at shoot locations and a project with Pandora. Yesterday she revealed just what she was working on.

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“FINALLY I can share what I was working on in South Africa with @theofficialpandora: the new Spring 2017 “Craft of You” campaign!,” Alia said on Instagram. “Honestly it was the most fun I’ve ever had on a shoot, just driving up and down these electrifying Bo-Kaap streets in a drop-top ’92 Saab in the most stunning weather imaginable.”

The campaign, a global advertising effort with a focus on empowering women, will run in print, on TV and store displays. Watch out for a fabulously familiar face.

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