ASOS Africa
ASOS is one of my favorite stores, and I didn’t even know that they did this until recently. One of the fashion industry’s dirty little secrets is that while the clothing may be beautiful, the conditions of the workers making it are horrific; they’re horribly mistreated. Not so with ASOS Africa. For this collection, ASOS teamed up with SOKO, an African clothing workshop located in Kenya. The employees of this workshop are provided with healthcare benefits, meals, water, and educational training.
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All of this is great, but how much of it is purely marketing? What about all of these retailer’s supply chain worker in the developing world that work in horrible work conditions for slavery salaries… and what about all of the deaths that have occurred under their watch.. burning factories, collapsed buildings.. theses corporations (Zara, H&M, PRIMARK..) are rarely held accountable and people continue to support this slavery by believing that the world is a better place thanks to these corporations and their “giving back” initiatives. Its important to read past the advertising. Ask yourself who is making these clothing, what is their life like?