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What’s the Key for Brands That Want to Access the Muslim Demographic?

Our editor-in-chief Amani Al-Khatahtbeh joined our friends at Ogilvy & Mather at the Cannes Lions International Festival of Creativity to discuss the “geography of the demography” of today’s consumers. Check out what she says is the key? for brands that want to break into the Muslim demographic.

She was joined on the panel by Kent Wertime, Chief Operating Officer, Ogilvy & Mather Asia Pacific, Daniel Franklin, Executive Editor, The Economist, Michael Graham, Partner at PwC and Cecilia Yau, Entertainment & Media Practice Partner, PwC Hong Kong.

Video courtesy of our friends at Ogilvydo.